Hong Kong • HK Gaming •
Gaming Market (Hong Kong)
Hong Kong
(Source: allcorrectgames)
The revenue in the Mobile Games segment amounted to 124.7 million USD in 2016.
Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 22.9% resulting in a market volume of 239 million USD by 2021.
User penetration is at 30.2% in 2017 and is expected to hit 56.8% by 2021.
The average revenue per user (ARPU) currently amounts to USD 64.82.
Average CPI in the country: for iOS – USD 2.49, for Android – USD 2.04.
According to the Vpon company, the most popular Android smartphones are phablets with a screen size of between 5.3 and 6.9 inches. iOS devices are primarily smartphones with a normal screen size.
The main ISP in the region is CSL Mobile Limited (38.1%).
In Hong Kong on mobile platforms, Android is the top mobile operating system (51.38% versus the 47.51% of iOS), Facebook is the most popular social network (95.83%), Google is the leading search engine (83.75%), and WhatsApp is the preferred messenger. iOS tablets claim the top spot (83.11% versus Android’s 16.69%). Apple is the main mobile device manufacturer (47.51%), with Samsung in second place (25.25%).
The mobile games market in Hong Kong attracts developers with one of the highest average purchase size per player in the world (4th place after Japan, South Korea and Singapore) and its wide proliferation of smartphones.
Hong Kong players, according to data from App Annie, are similar to Chinese players. They like RPGs, especially MMORPGs, and Action games.
While the top charts are dynamic, popular game genres remain roughly the same all year round.
When we compare Hong Kong’s top-grossing Android mobile games with those of Taiwan, we see that the majority of titles overlap, broadly across Martial Arts titles, with MMORPG.
What stands out in Hong Kong are soccer games like BFB by nxTomo, and board games like Game of Dice by JoyCity. They are not typical RPG games, yet they sustain their revenue by excelling in running LiveOps, offering gachas and localizing marketing.
Residents of Hong Kong use mobile devices at most three times per day: at lunch (13:00), after work (18:00) and before sleeping (22:00).
According to data from the Vpon company, over 50% of mobile device users in Hong Kong are visitors. The region gets many tourists from continental China, Taiwan, Singapore and other countries. This must be considered when localizing mobile games.
The leaders in terms of profit among games developers include many Chinese, Singapore, Korean and Japanese companies. The leaderboards also contain developers from Hong Kong, among which are some well known companies:
