Usa • US Gaming •
Gaming Market (Usa)
Usa
(Source: allcorrectgames)
The 2021 average income for families in the US was 79,900 USD.
Population: 333,707,348 (Worldometer)
Average age: 38.3 (Worldometer)
GDP: 20.937 billion USD (Trading Economics)
GDP per capita: 63.543 billion USD (Trading Economics)
Official language: None (American English by default)
Video games make up one of the most quickly growing entertainment industries in the US. Not just the leading gaming market in terms of revenue, the US is considered the birthplace of games as we know them today. Pong, one of the first commercially successful games, was launched by Atari, an American company, in 1972. (Wikipedia)
The total revenue in the US from the gaming industry in November 2021 amounted to 40.5 billion USD. That puts the country second in the world in terms of gaming industry revenue, behind only China at 46 billion USD.
By October 2021, revenue from mobile games in the US had reached a record 15 billion USD, mostly due to COVID-19.
The number of mobile game players in the US is higher than it’s ever been at more than 191 million people, or 57.3% of the population. That’s according to Newzoo.
Per Evolution of Entertainment Study 2021 by NPD, the number of Americans playing games jumped from 73% to 79% in 2020. However, that number dropped to 76% this year with some of the new gamers leaving after the peak of the pandemic passed.
(GameIndustryBiz)
According to Newzoo, games make up a large part of life for Americans of all ages. The online population devotes an average of 21% of their free time to games. Only watching TV comes in higher at 23%.
The younger the generation, the more often they go with gaming as their favorite pastime. Americans aged 10-20 spend 26% of their free time gaming, while that’s 25% for 21-35 and 21% for 36-50.
Of gamers, 60% see games as a way to relax and have fun. 48% use them to kill time. For 40%, they’re an escape from reality.
The most popular franchises in the country are Candy Crush (39% of users over the past six months), Call of Duty (36%), Mario (35%), Minecraft (32%), and Fortnite (32%).
Popular game genres (Statista)
Casual games
Action games
Shooter games
Racing games
Family games
Adventure games
For mobile games (digital information world)
Puzzle games
Casino / card games
Word games
Action games
Adventure games
Hidden object games
Farm simulation games
Mobile adaptations of board games
Strategy games
Battle card games / CCG
The US gaming market is one of the largest in the world. It is home to the headquarters of the industry’s largest companies: Activision Blizzard, Electronic Arts, Microsoft, Warner Bros. Interactive Entertainment, and Epic Games. Sony recently joined their number by moving its headquarters to the US.
The country hosts representative offices of almost all the big gaming companies too. Most of them operate in the North American market. Managing business processes from the US is also easy.
As of 2017, there were 2,457 gaming companies in the country (VentureBeat). That number has already climbed past 3,000, and it doesn’t include regional offices.
In terms of revenue, the biggest developers in the US are:
Microsoft (entire company’s capitalization)
Activision Blizzard
Electronic Arts
Take-Two Interactive
Zynga
Warner Bros. Interactive Entertainment
